Josette Desulme

A product and visual designer blending design thinking with business strategy to bring 0–1 products to life. With a decade of experience across SaaS, B2C, and e-commerce, she builds joyful, high-converting user experiences grounded in research and experimentation. At the intersection of AI and UX, she’s designed AI-powered onboarding, retention loops, and mobile-first journeys at stealth start-ups and design-led orgs. As a mentor and educator, she advocates for design that drives business and feels human.